![]() Do you require a photographer/someone to video tape? ![]() Don’t forget to include an RSVP on invitation ![]() Do you want to consider selling merchandise? Do you require media prior to the event or post the event? What equipment do you need for the event? How big/small will the venue/location need to be? Parking for VIP’s Sponsors and entertainers Equipment requirements for entertainers Will they sell tickets, who’s doing ticket sales, how much? Gifts or acknowledgement for presenters or entertainment Do they need to produce a programme for the event? The channel will give mobile-users an all-access look at the fashion show beginning with behind-the-scenes pre-show coverage available now. CBS has also teamed up with MediaFlo USA to launch Victoria's Secret TV, a dedicated 24/7 channel on FloTV. Viewers will also be able to watch the show in its entirety from the site once the show has concluded. CBS.com will host a social viewing room where viewers can chat online, watch clips from the show and will feature model bios, portfolios, behind-the-scenes footage and interviews. CBS announced that it would be expanding the Victoria’s Secret Fashion Show presence through the use of multiple platforms including the on-air broadcast, a dedicated website and its own Victoria’s Secret Fashion Show mobile television channel. For one full hour, beautiful supermodels parade about in Victoria’s new-line of beautiful lingerie with chic special effects and music that heightens the fashion show to the level of a Broadway production. Victoria’s Secret obtains one hour of nationwide advertising, while CBS holds the exclusive right to one of the most popular programs on TV. A symbiotic relationship exists between the two firms. Televised annually, the Victoria’s Secret Fashion Show Extravaganza has an exclusive contract with nationwide broadcasting station CBS. The Victoria’s Secret Fashion Show is a highly anticipated, well-known event that everyone looks forward to, but very few get to intimately experience. This year the Fashion Show is at Fontainebleu Miami Beach and you could see it tonight (December 3). With this event Victora's Secret reaches an audience of over 1 billion people. The show attracts hundreds of celebrities and entertainers, with special performers and/or acts every year. The Victoria’s Secret Fashion Show is a centerpiece for the brand’s intricately designed and elegantly functioning advertising machine. Last year, this Fashion Show was performanced by the Spice Girls. In 1995, Victoria's Secret held its first fashion show the world press reported it as the "lingerie event of the century". The Victoria's Secret Fashion Show is more than a show, it is an annual event. ![]() And with attention spans being shorter now than ever before, it’s important to keep their attention while you have it.Victoria’s Secret Fashion Show is an example of a project. Drafting long-winded newsletters or marketing campaigns have a higher tendency to bore the reader. They keep it simple and short with a compelling image, short and concise copy, and usually a coupon code of some sort. They aren’t forced to scroll through pages of content they aren’t interested in or anecdotal company updates. Recipients of the company’s email marketing can also look forward to a smooth, clean design in every single newsletter. ![]() This is something any business, no matter the industry, can replicate! By offering these incentives, customers are more likely to register and the company thus makes more sales. Subscribers also receive exclusive coupon codes that aren’t advertised anywhere else, making it all the more enticing to sign up for their email list. That’s why they’re sure to keep their email subscribers in the loop by sending sneak peeks at new collections and early access to limited-time offers. Nothing’s worse than being the last to know, and the marketing crew at Victoria’s Secret know this better than anyone else. ![]()
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